Betfair s Free Sport Betting Business Model

I've been using Betfair for decades now but it is only recently I've wondered the amount performs this company make? This question 's what has compelled me to write down this short article. I will not receive copies of their accounts from companies house, the content will likely be all conjecture depending on what I've acquired from using the website over the years.

What has allowed me to ponder this question is the transparency in the Betfair site. If you consider traditional bookies including WilliamHill, Ladbrokes or Betfred, whatever you don't know on any particular sporting event is exactly what has become bet as a whole and on what particular outcome these bets were placed.

Take an everyday Friday afternoon race meeting at say Ascot. It's the 2.30 and 5 horses are racing; the punters are logging on to one of several traditional bookmakers websites and backing the various horses. The outcome is the second favourite winning, we now have no idea whether individuals were backing the outsider or favourite, the amount was bet, and what type of conserve the bookmaker made.

Now consider the same race with Betfair. The total amount exchanged to the race emerged at the top of the page, this really is typically about A�200,000 to get a standard horse race. Now we know that Betfair require a commission on all winnings, as well as every bet exchanged there is a winner, so they're taking their 5% no matter the result - about A�10,000 in such cases.

So now for a quick little bit of 'back of fag packet' maths. Approximately 40 races every day generating A�10,000 are all A�400,000 each day 1 week a week, that's 2.8 million pounds per week. Throw inside the bigger meetings and that rounds it up to convey 3 million, 5% ones is A�150,000.

Now take into account the Premiership football season. At least 12 games every week generating between A�200,000 as well as a million pounds in exchanged bets, consider the average and exercise the 5% commission understanding that's another A�350,000. On top of this you have the lower league and foreign games that has got to generate another A�100,000 in commission so we're up to Half a thousand pounds every week in revenue.

Bear planned that one could (and sboarena individuals do) bet on everything, golf, cricket, tennis, boxing, champions league football, International soccer, let alone gaming. I'm beginning come to the final outcome that they must be attracting weekly revenue inside millions, of course, if it's only A�3 million every week, that's over 150 million a year.

I admit to presenting no idea if my workings are drastically wrong here, if Betfair actually has annual revenue of A�1million or A�1billion. Neither do I have a perception of what their legal fees, IT costs etc total. What I do see is the fact that unlike traditional bookmakers the end result associated with a sporting event does not have any relating their revenue.

To this end their main aim must be to just recruit numerous customers as possible, which poses the question; with all the numerous online bookies around offering free introductory bets all the way to along with more than A�100, then why do Betfair just offer A�30. That will be the topic of my next article.