Betfair s Free Sport Betting Business Model

I've been using Betfair for a long time now but it's only recently I've wondered how much creates this change company can even make? This question 's what has compelled me to write down this information. I will not receive copies of the accounts from companies house, this content will probably be all conjecture determined by what I've found from using the web page in the past.

What has allowed me to ponder this question is the transparency in the Betfair site. If you consider traditional bookies for example WilliamHill, Ladbrokes or Betfred, whatever you have no idea on any particular sporting event 's what has become bet as a whole and also on what particular outcome these bets were placed.

Take a consistent Friday afternoon race meeting at say Ascot. It's the 2.30 and 5 horses are racing; the punters are logging on to one of several traditional bookmakers websites and backing various horses. The outcome is say the second favourite winning, we now have not a clue whether individuals were backing the outsider or favourite, simply how much was bet, and what type of assist the bookmaker made.

Now look at the same race with Betfair. The total amount exchanged for your race emerged near the top of the page, this can be typically about A�200,000 for the standard horse race. Now we all know that Betfair please take a commission on all winnings, as well as every bet exchanged there's a winner, so they're taking their 5% whatever the result - about A�10,000 in cases like this.

So now for the quick bit of 'back of fag packet' maths. Approximately 40 races per day generating A�10,000 each is A�400,000 every day seven days a week, that's 2.8 million pounds every week. Throw inside the bigger meetings understanding that rounds it to say 3 million, 5% ones is A�150,000.

Now take into account the Premiership football season. At least 12 games a week generating between A�200,000 plus a million pounds in exchanged bets, consider the average and exercise the 5% commission knowning that's another A�350,000. On top of this there is the lower league and foreign games that must generate another A�100,000 in commission so we're up to Half a thousand pounds every week in revenue.

Bear planned that you could (and the ones do) bet on everything, golf, cricket, tennis, boxing, champions league football, International soccer, as well as gaming. I'm needs to come to concluding that they must be attracting weekly revenue in the millions, and if it's only A�3 million a week, that's over 150 million a year.

I admit to getting no idea if my workings are drastically wrong here, sbobet and when Betfair actually has annual revenue of A�1million or A�1billion. Neither do I have a perception of what their hips, IT costs etc add up to. What I do see is the fact that unlike traditional bookmakers the outcome of any sporting event doesn't have any bearing on their revenue.

To this end their main aim will be to just recruit as many customers as possible, which poses the question; using the numerous online bookies around offering free introductory bets as high as along with overabundance A�100, then exactly why do Betfair just offer A�30. That will be the topic of my next article.